Notes
SEO
Crawl budget, Core Web Vitals, structured data — the audit steps that come first.
GEO
How Generative Engine Optimisation differs from classic SEO, and where they overlap.
AEO
Structuring content so it gets pulled into AEO results and voice search answers.
Paid Ads
Search vs. Display, match types, and budget splits that keep cost-per-lead sane.
How I structure creative tests across Facebook and Instagram without burning budget.
AI Creative
The prompt and post-production workflow behind AI interior/exterior visuals.
Web Development
The tradeoffs of custom tooling vs. off-the-shelf software for a small agency.
Business Strategy
How PPVL lead generation works for franchise and store-based clients.
Cybersecurity
White hat fundamentals — from account hygiene to spotting black hat tactics.
Data Analytics
The handful of metrics I actually act on across SEO, ads and CRM data.
What international clients actually look for before hiring an SEO or web development specialist in India — and how to tell senior expertise from a resourcing shop.