Google Ads for Hospitals: What's Allowed and What Works

Google's healthcare and medicines policy restricts some products and services, requires certification for certain categories, and varies by country. Read it before promoting anything beyond standard hospital services, and keep ad text factual.

Target Vadodara and the surrounding towns patients actually come from. For specialised departments, a wider region may make sense; check the location report before expanding.

Send each campaign to its department page with doctors, timings, facilities, insurance information and a call or booking button.

Track calls, form enquiries and booked appointments as conversions. Without them, bidding optimises for clicks, not patients.

Specific, verifiable facts work: departments, specialists available, 24-hour emergency, accepted insurance and TPAs, health check-up inclusions and price. Avoid superlatives such as “best hospital” and claims of guaranteed outcomes.

Hospitals often lose track of what happened after a call. A simple log at reception — source of the call, department, booked or not — fed back weekly lets you judge campaigns by patients, not clicks.