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Case study · ZHOME

ZHOME

E-commerce Redesign Proposal · Jewellery · Lucknow

A redesign proposal for ZHOME, a Lucknow brand selling one gram gold and anti-tarnish jewellery online — a faster, search-ready, phone-first store compared side by side with the current site. The client is deciding.

Role: Solo · Independent build · Planning · Details: Publicly visible

My own design, made as a redesign proposal for ZHOME; the client is deciding. The ZHOME name and brand belong to ZHOME — the current website, zhome.in, is theirs.

Visit Website Current website (zhome.in) View Other Projects
ZHOME — desktop
ZHOME — mobile
  • Real H1 and search-led titles
  • Richer structured data
  • Built for phones
  • Shop by occasion
  • Premium brand look
  • Light and fast

02

Project Overview

ZHOME is a direct-to-consumer jewellery brand from Lucknow, Uttar Pradesh, selling one gram gold and anti-tarnish imitation jewellery across India, with free shipping on prepaid orders and cash on delivery. Its current store, zhome.in, runs on a Shopify theme. I designed and built a complete alternative home page and store as a proposal, and measured both on the same phone profile so the client can see the difference, not just hear about it.

My Role
Design & Development
Year
2026
Status
Planning
Project Type
E-commerce Redesign
Owned by
Ankit Rai
Location
Lucknow, Uttar Pradesh
ZHOME redesign collections, festive and everyday banners and best sellers
Collections & best sellers
  • Real H1 and search-led titles
  • Richer structured data
  • Built for phones
  • Shop by occasion
  • Premium brand look

03

The Challenge

The current home page works, but it is heavy and hard for search engines to read: • About 4.7 MB of JavaScript and 186 network requests before the page settles, from 12 outside services (apps, trackers, widgets). • The H1 heading is empty, so the page never tells Google what it sells. • Structured data covers only the organisation and the website — nothing about the store, payments, returns or common questions. • The look is driven by sale banners, which date quickly after each festival.

04

My Role

Design & Development

Role
Solo
Contribution
Implemented
Engagement
Independent build
Source of details
Publicly visible

Project stage

  1. Planning
  2. In progress
  3. Live
  4. Maintenance
  5. Completed
Status
Planning
Current phase
To be updated

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05

Approach

The approach

Keep everything that sells — free shipping, COD, easy returns, categories, best sellers — and rebuild the rest around three things: speed on mid-range phones, a store that search engines and AI assistants can understand, and a premium brand look that doesn't depend on this week's sale.

The solution

What's better in the proposal: • Speed: 8 requests and ~71 KB of JavaScript on the home page (vs 186 and ~4.7 MB), with 2 outside services instead of 12. • Search: a real H1 and title for “one gram gold & anti-tarnish jewellery”, a description naming Lucknow, ₹299 starting prices and COD, and structured data for the organisation (with its Lucknow address), the online store (payments, returns), the website search and an FAQ. • Shopping on phones: a bottom bar for Home, Shop, Wishlist and Bag, a WhatsApp button, and collections by occasion — bridal, festive, wedding, everyday, gifts — beside the usual categories, men's jewellery and chikan wear. • Brand: deep brown and gold, elegant serif type and animated hero slides that stay right all year; sales can sit on top instead of being the design.

06

Architecture

Design / UX

Deep brown and antique gold with cream panels, a light serif display face (“The Beauty In Every You”), illustrated jewellery in the hero and collection rings, and festive / everyday banners in emerald and maroon.

Development

A custom storefront in plain HTML, CSS and JavaScript — no theme, no app stack — deployed on Vercel: animated hero slides, collection and best-seller carousels, wishlist and bag, a sticky phone bar and WhatsApp, with structured data in the page. Product photos and the checkout connect to the brand's catalogue when the client goes ahead.

07

Features

What the platform offers. Features marked publicly visible can be seen on the live site.

  • Real H1 and search-led titles

    The current home page's H1 is empty. The new one names the product — one gram gold & anti-tarnish jewellery — and the title and description add Lucknow, prices from ₹299 and COD.

    User-provided

  • Richer structured data

    Organization with a Lucknow address, OnlineStore with payment and return details, WebSite with a search box, and an FAQ — up from Organization and WebSite only.

    User-provided

  • Built for phones

    A bottom bar with Home, Shop, Wishlist and Bag, and a WhatsApp button, always within thumb reach.

    User-provided

  • Shop by occasion

    Bridal, festive, wedding, everyday and gift collections next to the usual categories, plus men's jewellery and Lucknowi chikan wear.

    User-provided

  • Premium brand look

    Deep brown and gold, serif headlines (“The Beauty In Every You”), animated hero slides and collection banners.

    User-provided

  • Light and fast

    8 requests and about 71 KB of JavaScript on the home page, against 186 requests and about 4.7 MB on the current site.

    User-provided

08

Technology

Frontend

HTML, CSS & JavaScript (custom storefront)

Integrations

WhatsApp, structured data; catalogue and checkout connect on go-ahead

Deployment

Vercel

HHTML5
CCSS3
JJavaScript
VVercel
SStructured Data

10

Results & Metrics

Numbers as recorded for this project, with their source.

  • 4.7 MB → 71 KB

    JavaScript on the home page

    Measured 8 Oct 2026 on the home page, phone profile, 5 s after load.

    Publicly visible

  • 186 → 8

    Network requests

    Measured 8 Oct 2026 on the home page, phone profile, 5 s after load.

    Publicly visible

  • 12 → 2

    Third-party services loaded

    Measured 8 Oct 2026 on the home page, phone profile, 5 s after load.

    Publicly visible

  • Empty → keyword H1

    Home page H1

    The current H1 has no text.

    Publicly visible

  • 2 → 4

    Structured data types

    Adds OnlineStore and FAQPage to Organization and WebSite.

    Publicly visible

Outcome

Measured on 8 Oct 2026 on the home page, same phone profile, 5 seconds after load. A fair note: the proposal uses drawn jewellery placeholders where the live store shows real product photos, so real photos will add image weight — the gap in JavaScript, requests and outside services comes from the build itself and stays. The client is deciding.

12

Questions & Answers

What is better than the current ZHOME website?

It loads about 71 KB of JavaScript and 8 requests instead of about 4.7 MB and 186, has a real H1 and richer structured data, and is built for phones with a bottom shopping bar and WhatsApp.

Is this live?

It's a proposal — the client is deciding. The current site is zhome.in.

Where is ZHOME based?

Lucknow, Uttar Pradesh; it sells online across India.

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