- Client project
- Solo project
- Built for Goa Tour Wala
- Travel
- Tourism
Case study · Goa Tour Wala
Goa Tour Wala
Travel Website · Tour Packages & Bookings · SEO / AEO / GEO · Ads & Growth
A complete travel website for Goa Tour Wala, a local operator in North Goa — holiday packages, cruises, water sports, sightseeing and hotels, in English and Russian with eight currencies and WhatsApp booking. I also run their ads and growth. They found me on Google Gemini.
Role: Solo · Client project · Completed · Details: User-provided
The website belongs to Goa Tour Wala, a local tour operator in Nagoa, North Goa. I designed and built it, and I run their ads and growth. They found me through Google Gemini — an AI answer.
Ahrefs Health Score 100/100SEO 96 · AEO 89 · GEO 100307 referring domainsSources: Ahrefs Site Audit & Site Explorer, 28 Oct 2026; ANKITAI free SEO / AEO / GEO audit (26 checks on the home page), 28 Oct 2026


02
Project Overview
A fast, mobile-first travel website where a visitor can browse Goa packages, day experiences, cruises, water sports and hotels, see prices in their own currency, read in English or Russian, and enquire or book on WhatsApp. Alongside the site I run Goa Tour Wala's ads and growth.
- My Role
- Design, development, SEO / AEO / GEO, ads and growth
- Year
- 2026
- Status
- Completed
- Project Type
- Travel & Tourism
- Owned by
- Goa Tour Wala
- Location
- Nagoa, North Goa, Goa, India

- Packages, experiences, cruises & water sports
- Trip search & Plan My Trip
- English & Russian, eight currencies
- Hotels & villas
- Travel guide & blog
03
Business Context
Goa Tour Wala is a local tour operator based in Nagoa, North Goa, selling holiday packages, cruises, water sports and sightseeing to Indian and international travellers — many of them Russian-speaking. They found me through Google Gemini: an AI answer recommended me, which is the GEO visibility I now build for them.
04
The Challenge
Travellers compare Goa packages on their phones, often from abroad, and want clear prices, inclusions and a fast way to ask questions. The business needed one site that sells every product line, speaks to Russian-speaking guests, and brings in enquiries from Google, AI search and ads.
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My Role
Design, development, SEO / AEO / GEO, ads and growth
- Role
- Solo
- Contribution
- Implemented
- Engagement
- Client project
- Source of details
- User-provided
Project stage
- Planning
- In progress
- Live
- Maintenance
- Completed
- Status
- Completed
- Current phase
- To be updated
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Architecture
Design / UX
Sunny holiday imagery, a script-and-serif headline ("Unforgettable Goa Holidays"), coral call-to-action buttons and a tabbed trip search — built mobile-first with WhatsApp always one tap away.
Development
Next.js and TypeScript with Tailwind CSS: product pages for every package, cruise and activity, a language switch (EN / RU), a currency switch, traveller accounts and a live Goa-time open / closed status.
07
Features
What the platform offers. Features marked publicly visible can be seen on the live site.
Packages, experiences, cruises & water sports
Holiday packages (getaway, honeymoon, family, adventure, corporate, Goa & Hampi, Goa–Gokarna–Murudeshwar), Dudhsagar and other day tours, Mandovi dinner and sunset cruises, private yachts, scuba and water sports.
User-provided
Trip search & Plan My Trip
Search by destination (North / South Goa), dates and travellers, and a Plan My Trip enquiry that goes straight to WhatsApp.
User-provided
English & Russian, eight currencies
The whole site in English and Russian, with prices in INR, USD, EUR, GBP, RUB, KZT, AED and PLN for international travellers.
User-provided
Hotels & villas
Rooms near Baga and Calangute, budget rooms and a private pool villa.
User-provided
Travel guide & blog
Places to visit, Goa travel guides, honeymoon guide and a "travel from your country" section — content written to be found on Google and in AI answers.
User-provided
Accounts & WhatsApp booking
Traveller sign-in, a live open / closed status in Goa time, and WhatsApp booking with replies in English and Russian.
User-provided
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Technology
Frontend
Next.js, TypeScript & Tailwind CSS
Integrations
Deployment
Vercel
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SEO / AEO / GEO
SEO
A page per package, cruise, activity and hotel, a travel guide and blog, a sitemap and structured data — organisation with address and opening hours, FAQ and site search.
AEO
FAQs on key pages marked up with FAQ structured data, and guides that answer common Goa trip questions directly.
GEO
An llms.txt file for AI answer engines and consistent business details across the site — the same kind of AI visibility through which Goa Tour Wala found me on Gemini.
10
Performance Marketing
Channels used on this project.
- SEO
- AEO
- GEO
- Ads & Growth
11
Visual Gallery
Captured from the live site unless marked as a conceptual mockup.




12
Questions & Answers
What did Ankit build for Goa Tour Wala?
The full travel website — packages, experiences, cruises, water sports, hotels, a travel guide and blog — in English and Russian with eight currencies and WhatsApp booking.
How did Goa Tour Wala find Ankit?
Through Google Gemini — an AI answer recommended Ankit Rai.
Does Ankit still work with them?
Yes — he runs Goa Tour Wala's ads and growth.

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