Ads · Google Ads
Google Ads Management — Search, Maps & Performance Max
Google Search, Maps, Performance Max and call ads for people already searching for you. Keywords, tracking and landing pages. Management ₹5,000/month.
What are Google Ads?
Google Ads are paid ads on Google Search, Google Maps, YouTube, Gmail and partner websites. Search ads show when someone types a keyword you bid on — like "dentist near me" — so you reach people at the moment they want to buy, and you pay mainly when they click or call.
Who are Google Ads best for?
- Services people search for when they need them — clinics, repairs, coaching, legal, packers and movers
- Businesses that want calls and visits from Google Maps
- Online stores (Shopping and Performance Max)
- B2B and high-value services with clear search demand
Which Google Ads formats can you run?
Search ads
Text ads above the results for the keywords you choose.
Call ads
A tap-to-call ad, built for mobile and phone enquiries.
Performance Max
One campaign across Search, Maps, YouTube, Display, Gmail and Discover, run by Google's AI.
Shopping
Product listings with photo and price for online stores.
Demand Gen & Display
Image and video ads on YouTube, Discover, Gmail and partner sites.
Who can you target?
- Keywords and match types
- Location — city, radius or pin codes
- Ad schedule (your working hours)
- Audiences and remarketing
- Device and language
How does a Google Ads campaign work?
- 1
Keyword research
What your customers actually type, with intent and cost.
- 2
Tracking first
Conversion tracking for calls, forms and WhatsApp with GA4 / Tag Manager.
- 3
Campaigns & ads
Tight ad groups, ads that match the search, and a matching landing page.
- 4
Negatives & bids
Block wasted searches and move budget to keywords that convert.
- 5
Monthly report
Calls, leads, cost per lead and next steps.
How much do Google Ads cost?
My fee: ₹5,000 per month management.
Ad budget: You decide the ad budget and pay it directly to the platform — it never passes through me.
- • Google runs an auction per search — busy industries cost more per click.
- • Good landing pages and Quality Score lower what you pay per click.
What do I handle?
- Keyword research and campaign build
- Conversion tracking (calls, forms, WhatsApp)
- Google Business Profile link for Maps
- Search-term cleanup and bid changes
- Monthly reporting
How are results measured?
- • Cost per call or lead
- • Conversion rate of the landing page
- • Search terms that bring buyers vs. browsers
- • Impression share — how often you show
What mistakes waste money?
- • Broad keywords with no negatives, paying for wrong searches
- • No conversion tracking — optimising for clicks, not customers
- • Sending every ad to the home page
- • Ignoring the search-terms report
Google Ads: questions people ask
How much do Google Ads cost in India?
You set the budget; Google charges per click or conversion through an auction, so cost per click varies by industry and city. My management fee is ₹5,000 a month; the ad budget goes directly to Google.
Will Google Ads bring calls?
If people search for your service, yes — call ads and call extensions turn searches into phone calls. Tracking shows which keywords bring them.
Google Ads or Meta Ads — which is better?
Google catches people already searching; Meta creates demand by showing ads to the right people. Many businesses start with the one that matches how their customers buy, then add the other.
What is Performance Max?
A Google campaign type that runs across Search, Maps, YouTube, Display, Gmail and Discover from one setup, using Google's AI to find conversions. It needs good tracking to work well.
Do I need a website for Google Ads?
For most campaigns, a fast landing page converts far better. Call ads can work without one, but a page that matches the ad usually lowers your cost per lead.
Guides on Google Ads
Other ad platforms I run
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