Ads · Meta Ads
Meta Ads Management — Facebook & Instagram Ads
Facebook and Instagram ads that bring enquiries: formats, targeting, lead forms, click-to-WhatsApp and tracking. Management ₹3,000/month, creatives included.
What are Meta Ads?
Meta Ads are paid ads on Facebook, Instagram, Messenger and Meta's partner apps, bought through Meta Ads Manager. You choose a goal — leads, messages, sales or reach — and Meta shows image, video, Reels or carousel ads to people by location, age, interests and behaviour, charging per impression or result.
Who are Meta Ads best for?
- Local businesses that sell visually — salons, restaurants, boutiques, jewellers, clinics, gyms, real estate
- Offers, festive and wedding-season campaigns where people buy on impulse
- Getting WhatsApp chats and calls instead of form fills
- D2C brands selling online, with catalogue and retargeting ads
Which Meta Ads formats can you run?
Reels & Stories
Full-screen vertical video — usually the cheapest reach on Instagram today.
Image & carousel
Single images or swipeable cards for products, services and before–after work.
Instant lead forms
A form inside Facebook / Instagram, pre-filled with the person's details.
Click-to-WhatsApp
The ad opens a WhatsApp chat with your business number — ideal for Indian customers.
Catalogue & retargeting
Show the exact products someone viewed on your website.
Who can you target?
- Location down to a pin code or radius around your shop
- Age, gender and language
- Interests and behaviours
- Lookalikes of your customers
- Retargeting website visitors, video viewers and page followers
- Advantage+ audiences (Meta's AI finds buyers)
How does a Meta Ads campaign work?
- 1
Study the business
Your offer, prices, customers, competitors and what already works on your page.
- 2
Set up tracking
Meta Pixel and Conversions API on the website, so results are counted properly.
- 3
Build creatives
Ad images, Reels and copy — included in the Meta plan.
- 4
Launch & test
Two or three audiences and creatives against each other; budget moves to what works.
- 5
Report & improve
Leads, cost per lead and what to change, every month.
How much do Meta Ads cost?
My fee: ₹3,000 per month management, ad creatives included.
Ad budget: You decide the ad budget and pay it directly to the platform — it never passes through me.
- • Meta charges by auction — cost depends on your audience, season and creative quality.
- • Festival and wedding seasons cost more per result because more advertisers compete.
What do I handle?
- Campaign setup and structure
- Ad creatives and copy
- Pixel / Conversions API and lead tracking
- Lead form or WhatsApp flow
- Weekly optimisation and a monthly report
How are results measured?
- • Cost per lead or per WhatsApp chat
- • Lead quality — how many become customers
- • Click-through rate and frequency (ad fatigue)
- • Return on ad spend for online sales
What mistakes waste money?
- • Boosting posts instead of using Ads Manager objectives
- • Sending clicks to a slow page or a profile with no clear next step
- • No Pixel, so Meta can't learn who converts
- • Changing everything every day before the ad has learned
Meta Ads: questions people ask
How much do Facebook and Instagram ads cost in India?
There's no fixed price — Meta runs an auction, so you set a daily or monthly budget and pay per impression or result. My management fee is ₹3,000 a month with creatives included; the ad budget you pay directly to Meta.
Are Meta ads good for local businesses?
Yes, for businesses people choose by seeing them — food, fashion, beauty, fitness, property, events. Target a radius around the shop and send people to WhatsApp or a fast landing page.
Instant forms or WhatsApp — which is better?
Instant forms give more leads; WhatsApp gives warmer conversations. Many local businesses do best with click-to-WhatsApp plus a quick reply.
How soon will I see results?
Ads start delivering the day they go live. The first one to two weeks are learning and testing; steady cost per lead usually comes after that.
Do you make the ad creatives?
Yes — images, Reels-style videos and copy are included in the Meta plan.
Guides on Meta Ads
Other ad platforms I run
Not sure which platform fits? Compare all ad platforms or start ads onboarding — I'll study your business and suggest where to start.