Ads · JioHotstar Ads
JioHotstar Ads — Video Ads on India's Biggest Streaming Screens
JioHotstar ads explained: video ads in cricket, shows and movies on phones and smart TVs, targeting by city, language and device, buying and cost.
What are JioHotstar Ads?
JioHotstar Ads are video and display ads on JioHotstar, JioStar's streaming platform for live cricket and sport, shows and movies — on phones and connected TVs. Ads can target viewers by city or state, language, device and the kind of content they watch, so even regional businesses can appear inside premium content.
Who are JioHotstar Ads best for?
- Brands that want TV-like reach without TV prices — retail, real estate, education, auto, FMCG
- Regional businesses targeting one city, state or language
- Big moments — IPL, cricket series, festive season, big releases
- Building recall alongside Meta and Google performance ads
Which JioHotstar Ads formats can you run?
Pre-roll & mid-roll video
Video ads before and during shows, movies and live sport.
Connected TV (CTV)
Full-screen ads on smart TVs — the living-room screen.
Live sports breaks
Ads during live cricket and other sport, priced at a premium around big tournaments.
Display & branded placements
Banners and sponsored placements in the app, where offered.
Who can you target?
- City, state and region
- Language of the content
- Device — mobile or connected TV
- Content genre and specific events
- Audience segments offered by JioStar
How does a JioHotstar Ads campaign work?
- 1
Goal & market
Which cities, languages and moments matter for your business.
- 2
Video creative
A 10–30 second video that works with and without sound, plus a vertical cut for mobile.
- 3
Buying
Booking through JioStar's ad platforms or partners, within their minimums and formats.
- 4
Tracking
A dedicated landing page, QR / WhatsApp link and UTMs to see the effect.
- 5
Combine & retarget
Follow up viewers with Meta and Google ads for leads.
How much do JioHotstar Ads cost?
My fee: Quoted after a short call, based on your goal, markets and how many campaigns we run.
Ad budget: You decide the ad budget and pay it directly to the platform — it never passes through me.
- • Rates, minimum spends and formats are set by JioStar and rise around IPL and major events.
- • City and language targeting keeps spend focused for regional brands.
What do I handle?
- Plan by city, language and season
- Video creative edits for streaming and CTV
- Booking and trafficking through JioStar's platforms
- Landing page, QR / WhatsApp tracking
- Combined reporting with your Meta and Google ads
How are results measured?
- • Reach and completed views
- • Brand searches and direct visits during the campaign
- • Leads from the dedicated page / QR / WhatsApp
- • Lift in Meta and Google results while it runs
What mistakes waste money?
- • Running a long TV ad that doesn't work on mobile
- • No way to track response (QR, WhatsApp, landing page)
- • Booking national reach when customers are in one city
JioHotstar Ads: questions people ask
How do I advertise on JioHotstar?
Ads are bought through JioStar's ad platforms and partners. I plan the cities, language and moments, prepare the video and tracking, and handle the booking within JioStar's minimums and formats.
Can a small or regional business advertise on JioHotstar?
Yes — targeting by city, state and language means you don't have to buy all of India. Minimum spends are set by JioStar, so we check them against your budget first.
How much do JioHotstar ads cost?
JioStar sets the rates, and they rise around IPL and big releases. Management is quoted per business; the ad budget goes directly to the platform.
Can I advertise during IPL on JioHotstar?
Yes, live cricket inventory is available but sells at a premium and books early. Plan well before the tournament.
Do JioHotstar ads bring leads?
They build reach and recall; leads come when you add a clear call to action (QR, WhatsApp, landing page) and follow up with Meta and Google ads.
Other ad platforms I run
Not sure which platform fits? Compare all ad platforms or start ads onboarding — I'll study your business and suggest where to start.