Ads · WhatsApp Ads
Click-to-WhatsApp Ads — Enquiries Straight to Your WhatsApp
Click-to-WhatsApp ads explained: Facebook and Instagram ads that open a chat with your business, setup, auto-replies, follow-up and cost per chat.
What are click-to-WhatsApp ads?
Click-to-WhatsApp ads are Facebook and Instagram ads with a "Send WhatsApp message" button. A tap opens a chat with your business number, often with a pre-filled message, so customers ask questions in the app they already use. They're created in Meta Ads Manager and usually cost less per conversation than a form lead.
Who are WhatsApp Ads best for?
- Local businesses that sell through conversation — clinics, salons, real estate, coaching, retail
- Customers who prefer chatting to filling forms
- Businesses with someone to reply quickly
Which WhatsApp Ads formats can you run?
Image, video and Reels ads
Any Meta ad format with the WhatsApp button.
Pre-filled message
The first message is ready — the customer just taps send.
Welcome & quick replies
Instant greeting and FAQs on WhatsApp Business.
Who can you target?
- Same as Meta Ads: location, radius, age, interests, lookalikes, retargeting
How does a WhatsApp Ads campaign work?
- 1
WhatsApp Business setup
Business profile, catalogue, greeting and quick replies.
- 2
Ads
Creatives and a clear reason to message now.
- 3
Reply flow
Who answers, how fast, and the questions to ask.
- 4
Tracking
Chats, qualified leads and sales recorded.
- 5
Follow-up
Reminders and offers to people who didn't buy yet.
How much do WhatsApp Ads cost?
My fee: Part of Meta Ads management — ₹3,000 per month, creatives included.
Ad budget: You decide the ad budget and pay it directly to the platform — it never passes through me.
- • You pay Meta for the ad; chats started from these ads follow WhatsApp's own business-messaging rules and pricing where they apply.
What do I handle?
- Click-to-WhatsApp campaigns in Meta Ads Manager
- WhatsApp Business profile, greeting and quick replies
- Lead tracking sheet or CRM
- Follow-up message templates
How are results measured?
- • Cost per chat started
- • Chats that become leads and customers
- • Reply speed
What mistakes waste money?
- • Slow replies — the chat goes cold
- • No clear offer in the ad
- • Not tracking which chats became customers
WhatsApp Ads: questions people ask
How do click-to-WhatsApp ads work?
You run a Facebook or Instagram ad with a WhatsApp button; tapping it opens a chat with your business number, often with a pre-filled message.
Do I need the WhatsApp Business API?
No — the free WhatsApp Business app works. The API helps when several people reply or you want automation.
How much do WhatsApp ads cost?
They're Meta ads, so you set the budget and Meta charges per result. Management is part of the Meta plan at ₹3,000 a month.
Guides on WhatsApp Ads
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